Multidisciplinary Art Director Adam Atkinson is a young fresh creative & designer with a Masters in Advertising & Design who also loves bake-well tarts...

Brief: Following on from the Sponsor a safe little place offline campaign we created at Whitewater, a micro-site was needed to allow the target audience to sponsor a safe little place for an animal online driven to by the offlne media.

Solution: Working closely with my creative director we produced a website that kept the emotional connection the initial offline campaign first portrayed to the target audience. The idea was to engage people through the use of the animal imagery shown throughout the TV ad to keep a relevant and consistent tone of voice for the user’s journey.