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RSPCA ‘Sponsor a Safe Little Place’ Campaign

The RSPCA wanted to recruit a different audience to sponsor cats and dogs. An audience who didn’t respond to the traditional forms of the charity DRTV. This was a younger audience who could connect emotionally to the brand but had the intelligence to need a lot of user interaction, connection and feedback.

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The concept ‘Sponsor a Safe Little Place’ stemmed from the phrase ‘I just want to wrap him up and take him home.’ The creative then focused on an execution that was different from the normal direct marketing charity ask.

Connecting emotionally with the audience and talking to them in a more literal tone, it activated a younger generation to think about and to sponsor an animal in need.




Art Director Adam Atkinson

Currently living in Islington and working in Farringdon, London as an Art Director at POSSIBLE and Grey London on international joint venture clients such as SEAT, Visa and Puma. Averaging about five bake-well tarts a week whilst doing so.

Yearly lecturer at The University of Leeds. Previously at Momentum Worldwide Manchester Agency. Attaining a Masters in Advertising & Marketing and an International BA honors in Graphic Communication Design.

Constantly challenging new creative possibilities in all aspects of offline and online communication from idea generation and concept visualisation through to design and production.

Tel: +44 {0}7890698547
E: contact@adamatkinson.co.uk
Twitter: @adamatkinzon

Life
Brazil, Morro de São Paulo Australia, Whit Sundays London, Olympic Games Northern brothers in arms Australia, on the road between Brisbane and Sydney Thailand, Phi Phi Edinburgh, Pambasador Quest Pub Brazil, Ipanema New York Edinburgh, Highlands Bali Tough Mudder, for Parkinson's Ibiza Australia, Rainbow Bay
Inspired
Adam Atkinson clients