RSPCA ‘Sponsor a Safe Little Place’ Campaign
The RSPCA wanted to recruit a different audience to sponsor cats and dogs. An audience who didn’t respond to the traditional forms of the charity DRTV. This was a younger audience who could connect emotionally to the brand but had the intelligence to need a lot of user interaction, connection and feedback.
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Connecting emotionally with the audience and talking to them in a more literal tone, it activated a younger generation to think about and to sponsor an animal in need.