Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”
Nestle Cheerios Experiential Creative Campaign “yes count”

Nestle Cheerios Experiential Creative Campaign “yes count”

  • Role →
  • Idea & Concept Generation
  • Categories →
  • Experiential,
  • Date →
  • June 2010

Brief: Whilst at Momentum Manchester Agency, Nestle Cheerios wanted 3 ambient and experimental concepts aimed at mothers to engage them with the brand and give them a good educated reason to buy Cheerios for their family to have.

Solution: Myself, one other Art Director and our Creative Director worked as a team to produce three concepts: The first ‘The yes count’ all about mothers saying yes to Cheerios (its four whole grains) and engaging them by using multiple ambient setups that explain and count why it is good to say yes to Cheerios. The idea continued to count every mother in England that is saying yes to Cheerios;
The Second ‘ooooyes’ was all about getting children and mothers to shout ooooyes for Cheerios following on from the current characters that are used for the Cheerios brand. They are engaged through multiple exciting points of being able to say oooyes and gain a reward each time;
The third ‘The yes factory’ was about engaging the target audience in a fun factory environment similar to Willie Wonkas factory, that shows all the goodness going into each cheerio mainly the goodness of many many yes’s. Great for kids to be entertained whilst the mother is shopping. The final chosen campaign was ‘The yes count.’

 

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