Multidisciplinary Art Director Adam Atkinson is a young fresh creative & designer with a Masters in Advertising & Design who also loves bake-well tarts...

Brief: Encourage 25 to 35 year old couples to grow their own vegetables through the use of copy.

Solution: Through research I gained vital insights into how couples aged 25-35 were thinking and feeling, it was clear there were many different demographics such as garden available or not, children or no children, living at home, not living at home. But it was clear that all wanted to make a difference to their carbon footprint, save money, free up leisure time and be healthy, all of which growing your own vegetables offers. My copy writer and I chose to portray the negatives of life combated by the positives of growing your own vegetables in easy short rhymes complimented with a simple two colour earthy feel. Along with this we chose to use a typeface that represented the statements. The tube posters would be placed at strategic stops, financially renowned ones, like Bank and shopping stops like Oxford Circus and Piccadilly Circus. The bus posters would also be placed on routes with large shopping outlets and retail outlets, accompanied with the bus and tube cards.