Homebase ‘Grow Your Own’ Print
Encourage 25 to 35 year old couples to grow their own vegetables through the use of copy. University brief.
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Researching gained a vital insight into how couples aged 25-35 were thinking and feeling. It was clear there were many different variants such as garden available or not, children or no children, living at home, not living at home. But it was clear that all variants wanted to make a difference to their carbon footprint, save money, free up leisure time and be healthy, all of which growing your own vegetables offers. Choosing to portray the negatives of life combated by the positives of growing your own vegetables in easy short rhymes with simple two colour visuals.