Picture 2 Website; http://www.dna11.com/

Website; http://www.dna11.com/

http://www.dna11.com/
produce art based on you SERIOUSLY BASED ON YOU. They use your DNA to create DNA portraits or your fingerprints or kiss prints to do the same, opening up a new market in art that really is based on you. This blog post goes in hand with my ‘ can a fingerprint be classed as design debate’. They have used great innovation to think of a simple method that will people to won art specifically for them great for couples or newly weds. I suppose the down side is that you wouldn’t really know if it was your DNA match or finger print match unless you were a biologist and could splice your own DNA but regardless i think the concept and idea behind it is great.

I would personally rather have this that all the new contemporary art that is pouring into our society, I still appreciate the modern artist that has new and invigorating ways of expressing themselves but i think this type of art would be a lot more specific to the client for obvious reasons and would express the client in art rather than the artists expression of the client in art.

BXP45637 Design; Finger Print

Design; Finger Print

We look at art as design, buildings, sculptures, books, films, adverts! but why not ourselves?

Take our finger print for example, it is unique to us, it is our own personal identification system, it is perfectly formed and shaped and is renewable, free and available for us to view 24/7 at our own pleasure. I cant think of any other design that matches that criteria.

SO CAN OUR FINGERPRINTS BE CALLED DESIGN???

In my opinion yes, nature is classed as deign and also as a work of art in some cases and we are nature. Our finger prints are unique to us but other nature has there own fingerprints with there own unique ‘design’. Trees have there circles of life once cut, dogs have there paw prints even each specific coral in the ocean has its own unique pattern design like our fingerprints.
Although we cannot change or colour our fingerprint like we would a painting I still think it is classed s a form of design.

im cyp top img Design; Persil Tablet (Unileaver)

Design; Persil Tablet (Unileaver)

When it comes to design innovation in detergents it is mainly scientific based good performance and practicality is generally still the most important thing to consumers when buying a washing detergent, thus companies need to design better detergents that produce cleaner results. So it is up to detergent companies to use design innovation to produce detergents that are practical, environmentally friendly and that will produce good results on lower temperatures thus being more eco friendly.
Persil were the first company to produce a detergent that was in the form of a tablet, however there was much more to this new innovating design than the fact that it was more easy and practical to use. Persil manufactured by Unilever has a dominant 27% share of the fiercely competitive £1 billion UK household detergent market, where design and innovation is crucial. Unilever considers design to be crucial in pulling together the research, development and manufacturing operations to develop the product, which will secure the most market share (Competitive advantage through design MARCH 2002). Yet just as important to the company are its environmental issues which are a huge concern in the 21st century. Its policies include using environmental management tools to evaluate the potential whole life cycle effects of the Persil product, from the extraction and processing of raw materials through to manufacturing, packaging, distribution, use and eventual disposal (Competitive advantage through design MARCH 2002).
Many detergents have been produced over the past few years that are eco friendly but have failed because they do not do their job as well, but Persil created the tablets that were not only eco friendly but also produced excellent results and were extremely practical; all you needed to do was place a tablet in the washer, which eradicated the need of measuring out certain powders and mixing them. The tablet was also kind to skin and was backed by the British skin foundation, which put again Persil further ahead in there sector because parents of young children now new the detergent would not harm there Childs skin thus that is why Persils campaign comprises of the phrase “dirt is good” encouraging children to play and get dirty. Another advantage of the tablets was the fact they were pre measured. Research showed that most people used more than was needed when it came to pouring the powder and so having the tablet at the right amount was again more friendly to the environment, less powder was being wasted so less needed to be produced.

Uglow Pears Artist; Ewan Uglow

Artist; Ewan Uglow

When comparing Morandi to the artist Ewan Uglow whose style of tone is different it is interesting to see how Uglow depicts out the light and dark of the forms and the huge colour differences he uses to display this, more like Cezanne. Uglow is a British artist who often painted the human figure and still life, his work uses block tone to differentiate the differences between the light and dark areas. Notice below how compared to Morandi the way Uglow uses block s of colour to create the shading on the pear rather than a smooth gradient like Morandi. In my opinion it is not as effective as to me it creates a block like structure because the eye cannot gradually move round a gradient it has to see one bock of colour then skip to the next to perceive the form.

I still think the way Uglow achieves the tonal value of the green colour is very effective however I feel Morandi s way of smoothly allowing the eye to see his forms is more effective. I can see that Uglows way could be more perceived as abstract although he does keep a certain distinction of reality in his work the way it is blocked on to me just isn’t realism in still life, although I am open to other forms of realism and admire there technique as an inspiration in other ways. My favourite is the approaches of Morandi and other Italian Artists such as Michelangelo. Another example of Uglows block tonal work can be seen in this still life painting of a figure where the body seems to be made up of segments of tone, this can be a lot like line tonal art as that is a collective of lines in places to create the form where as this is a collective of certain tonal colour values grouped together to create the form.

In conclusion there are many types of tonal art on all kinds media and the way each distinctive artist uses tone to create there work gives the viewer a different experience, to me when I look at smooth deep tonal work with slight values of colour to create form such as Morandi, I see depth and a certain link to real life viewing compared to when I see work such as Uglows I see blocks of different colour that relate flat shapes but each viewer is to there own and there is no right or wrong way it is just an expression of the Artists perception.

pictures:
(http://bavaroclasswork.homestead.com/files/Uglow-Seated-Fig.jpg)
(http://bavaroclasswork.homestead.com/planarartists.html)

GiorgioMorandiNaturaMorta Artist; Georgio Morandi

Artist; Georgio Morandi

No artist in my mind in the twentieth century captured as much drama in their work as Georgio Morandi did in his small paintings of still life, flowers and landscapes. Again he was an Italian artist who grew up in small town named Bologna, his work shows relation to ‘Cezanne’ and cubism.
‘One of the few Italian artists of his generation to have escaped the taint of Fascism, and to have evolved a style of pure pictorial values congenial to modernist abstraction. Through his simple and repetitive motifs and economical use of colour, value and surface’ (Ambramowicz Giorgio Morandi: The art of silence. Janet Abramowicz 2004.)
I find the way ‘Morandi’ uses the value of tones to create his work fascinating if you look closely you can see how the deep black tone gradually lightens or darkens as forms are being created and this slight on value gives the work its edge and realism, notice the picture how the swirled vase seems to go from light to dark but still maintain its form of swirls.
A shadow can also be seen but it is very gentle and does not over power the painting, Morandi somehow still manages to keep the texture of the surface but also adds a lower tonal value to create the shadow this again in my opinion is a great example of how the human eye would also observe it. The same can be seen in the examples below.

You can see where cubism and Cezanne have played and influence on Morandi in these pieces or art, however Cezanne to me tended to stray away from the subtle shading and go for a more enhanced way of depicting light and darks even by completely using a different colour such as a secondary or tertiary colour.

pictures:
(http://www.askart.com/AskART/photos/COL20070618_4699/27.jpg) (http://www.artsjournal.com/man/images/MorandiLucas.jpg)
Giorgio Morandi Ntura Morta still life. (Arts right society New York)

 Artist: Italian Art ; Michelangelo and Battista Franco

Artist: Italian Art ; Michelangelo and Battista Franco

I find Italian art to be the most powerful tonal art, the way the Italian artists use tone to create shapes and forms and depict out the light and dark to deceive the eye and create such a realism almost like a photo.
Such work as by Michelangelo and Battista Franco of still life using shading to create the forms of the body, to create an illusion and also a perspective to the viewer. The simplicity of the tone shows by how minimal the use of it is, the pieces are not heavily shaded and there is plenty of space on the canvas. Michelangelo and Franco are not scared to show this space and allow the eye to wander, depict and seek out the forms of the body.
This is similar to modern day advertising and modern art, people are often scared of space and feel they must fill but I personally believe when used in the correct way allowing space can be more powerful than filling it up.

Picture 1. Batisa Franco. Seated Nude Youth.
Picture 2. Michelangelo. Christ at the column
(The contribution of Philip Pouncey. The study of Italian Drawings. 1994)