The secret to being a creative director by Dave Trott

I recently read a cool post by a guy called Dave Trott (you can find his blog here: http://www.cstthegate.com/davetrott/ ) he always provides an inspiring educational and most of the time a funny read. I found his latest one about the secret to being a creative director spot on (being a junior art director you strive for any tips, anywhere, that may help you progress to the

1500 likes to the Never Forget facebook page in 2 days

A while back we (Whitewater) created the Never Forget Tribute Funds for the Royal British Legion http://www.neverforget.tributefunds.com. The site is doing very well but the client wanted a strategy to drive people to the Never Forget site. We put forward a proposition to do a Facebook marketing campaign using a mixture of Like ads (where by the sole purpose is getting people to like what Never Forget is all about),

Lectured at the University of Leeds “Finally… Life in a digital Agency”

I gave a lecture to the some Masters students on the 21st Feb basically showing them all the crazy shit I did to try and get noticed by agencies and the way I approached it, along with how I finally got into an Agency and what to expect. I didn’t try to teach them anything I just tried to show them the things that I did so hopefully it may give them a bit of inspiration into doing something themselves. The slides are below, without my northern monkey accent commenting along side... Read The Rest →

Scholl’s Party Feet

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Scholl’s Party Feet Written for: LUBS 5407M Advertising Written by: 200179202   12 April 2010 Student number: 200179202 Contents Background analysis and consumer insight 1.1 Background Analysis and research into company and target audience 1.1.1 About Scholl 1.1.2 Target Audience research 1.2 Insights 1.3 Evaluation of research and insights

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