Having graduated with a Masters in Advertising & Marketing from the University of Leeds I’m now currently living & working in London Old st as an Art Director.
Previously working at Momentum Worldwide Manchester agency as an Art Director and also attaining an International BA honors in Graphic Communication Design I’m constantly challenging new creative possibilities in all aspects of offline and online communication from idea generation and concepts through to design and production.
But enough of that! Here’s a quick digest of the real juicy stuff; can’t get enough of socializing and meeting new people, absolutely love traveling and experiencing different cultures, massive sport fanatic both supporting and playing, hold a BSAC sports diver qual, got attacked by a trigger fish in Thailand, got the benz and haven’t dived since, was on a full season of Byker Grove when I was 13, Studied and lived in Brisbane OZ for a year, Cant get enough of Bake-well tarts, think Panda’s are awesome and sponsor one monthly. Want to more? Then get in touch lets got for a pint and I’ll talk you through my portfolio.
What I do…
I love to work as a team and develop creative, original concepts and solutions to briefs whilst dipping my fingers into all aspects of communication allowing me to engage the most appropriate and effective mediums with experience.
• Digital
• Print
• Social Media Strategy
• Branding
• Motion Graphics
• Interactive Media design
• Marketing Strategy
• Consumer Behaviour
• Internet Marketing
How I do it…
I’m constantly wanting to learn and challenge new possibilities in advertising, by achieving strong skills with the latest software it allows me to produce a vast range of outcomes originating from my creative solutions.
• Scamps
• Wireframes
• Photoshop
• Illustrator
• In Design
• After Effects
• HTML/CSS
I also do…
I enjoy experimenting with more traditional types of print, exploring and collaborating different outcomes. There’s nothing better than creating an original design using lino or etching with the perfect choice of substrate to deliver an outcome that cannot be achieved by all our modern types of printing.
• Lino
• Etching
• Screen printing
• Intaglio
The history behind the emblem
Personally I believe when branding and creating an identity for a tangible or in-tangible object, it is a way of encapsulating the objects personality, essence and values in a form that can be simply and positively displayed to an audience, so…
In the English surname Atkinson was founded in the form it is now written. The earliest used form of the surname Atkinson was shortly after the Norman conquest and originates from Norman French rather than native English.
So I choose to reflect my Identity from the history behind my surname with a Norman coat of arms. Initially researching different forms of Norman Arms I began tracing off the very delicate swirls and individual lines mixing this with layering a badge holding my first initial in front. The type selected is a script font similar to a hand written Norman font style that was used on scroll’s written by the Norman people.
