YCN Brief National Portrait Gallery

-Integrated Campaign
-poster
-leaflet
-email
-website
-personal invite
-direct mails

Brief: To encourage people within the target audience of the creative industries to ‘drop in’ on their break, have a coffee and see how inspiring, relaxing and calming the National Portrait Gallery is.

Solution: I used the concept of the gallery hosting the perfect guest list in the perfect location and created a campaign to invite the creative industries people to be on that guest list amongst the most inspiring, intelligent people in Britain. Each Invite was designed with that sector of creative industries people in mind. Relating to past creatives who would be an influence to them and who they possibly would like be associated with.