Motion; Lock Stock Typography
Finally I love this piece too (Its not fair just to have one). Ok this one is different because it uses the type in the way the actor is speaking it, for example he uses the word slap and the text slaps the other text he uses annihilate the text shakes, it just adds this little bit WOW factor which the other two don’t utilize. The sans serif font used also gives a more solid rigid look compared with the serif, the colours agin are mainly yellow red and black. What I lso find impressive is how the screen conitnually moves and zooms in closer and closer as the actor get more and more aggrevated, its as if the viewr is getting closer to the shouting. Another must see !!!
Samuel Newman
October 23, 2008 at 12:46 pm //
I do really like the slick, stylish way that the sans serif typeface is explored and the way the motion of the piece is continuous, never straying from the narrative. The music also helps to establish the tone of voice of the piece from the start.