Masters Persuasion brief University Project

-46 sheet underground tube posters
-Tube and Bus carriage cards
-Side of bus posters

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Brief: Encourage 25 to 35 year old couples to grow their own vegetables through the use of copy.

Solution: Through research I gained vital insights into how couples aged 25-35 were thinking and feeling, it was clear there were many different demographics such as garden available or not, children or no children, living at home, not living at home. But it was clear that all wanted to make a difference to their carbon footprint, save money, free up leisure time and be healthy, all of which growing your own vegetables offers. I choose to portray the negatives of life combated by the positives of growing your own vegetables in easy short rhymes complimented with a simple two colour earthy feel. Along with this I choose to use a typeface that represented the statements. The tube posters would be placed at strategic stops, such as the financial, like Bank and shopping ones like Oxford Circus and Piccadilly Circus. The bus posters would also be placed on routes with large shopping outlets and retail outlets, along with the bus and tube cards.

Masters Visual Communication brief University Project

-96 sheet outdoor visual posters
-Magazine 2 sheet spreads

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Brief: Use the vice ‘Lust’ to sell a choice of pasta brand to a target audience of your choice

Solution: Through my research I gained a critical insight, that their is currently a demographic shift of people who are buying and eating pasta. By 2011 the largest consumer of pasta will be the over 55’s so if a brand of pasta represents itself as the main choice for over 55’s then it would gain a competitive advantage in the pasta market.

Final Year Independent Project Integrated Campaign

-Integrated Campaign
-Two pieces of site specific art setup in Leeds with call to action
-website Click here to visit the online interactive website, use the code “Shelter” or “Subway”
-you tube channel
-flickr channel
-twitter channel
-posters
-leaflets
-videos

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Brief: To raise awareness and understanding of site specific art and get more people interested in the movement.

Solution: Portray the myths, legends and stories of Leeds, unknown to many, through the use of site specific art showing them the other side to Leeds and giving them a deeper understanding of their surrounding city, through an integrated campaign.

Final Year Independent Project Integrated Campaign

-Integrated Campaign
-Two pieces of site specific art setup in Leeds with call to action
-website Click here to visit the online interactive website, use the code “Shelter” or “Subway”
-you tube channel
-flickr channel
-twitter channel
-posters
-leaflets
-videos

Brief: To raise awareness and understanding of site specific art and get more people interested in the movement.

Solution: Portray the myths, legends and stories of Leeds, unknown to many, through the use of site specific art showing them the other side to Leeds and giving them a deeper understanding of their surrounding city, through an integrated campaign.

YCN Brief National Portrait Gallery

-Integrated Campaign
-poster
-leaflet
-email
-website
-personal invite
-direct mails

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Brief: To encourage people within the target audience of the creative industries to ‘drop in’ on their break, have a coffee and see how inspiring, relaxing and calming the National Portrait Gallery is.

Solution: I used the concept of the gallery hosting the perfect guest list in the perfect location and created a campaign to invite the creative industries people to be on the guest list amongst the most inspiring, intelligent people in Britain. Each Invite was designed with that sector of creative industries people in mind. Relating to past creatives who would be an influence to them and who they possibly would like be associated with.

Brief set by the Leeds based company Prego Cottages 4 U Integrated Campaign

-Integrated campaign
-Posters
-direct mail packs
-flyers
-website
-emails
-selective target audience leaflets

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Brief: Create a campaign for the company cottages for you that can be delivered across all media

Solution: I used the fact that every cottages has its own unique personality, build and style and thus there is a perfect cottage for every human personality or type of specific holiday. This lead to the creation of the MR COTTAGE COLLECTION inspired from Mr Men.

Brief set By Leeds based company Prego; Cottages 4 U Print Campaign

-Print

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Brief: Followed on from previous Brief. This was a separate idea that was also felt to be strong but could not be delivered across all media as effectively as the MR COTTAGE campaign.

Solution: Using the photography from their blog which was taken by holiday makers. I challenged people to view the differences in their life to what it would be like as a cottage life. The cottage life being more attractive.

Final Year one week brief

-Print
-Video

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Brief: Turn a negative into a positive

Solution:I took the brief quite literally and used negative language and type only, however when the piece is turned the language is read in a positive context. Thus quite strongly turning a negative into a positive.

Final Year Undergrad 1 week Project

-Print
-Video

Brief: Turn a negative into a positive

Solution: A motion graphics video created to enhance my outcome of turning negative language through into a positive context. I found the sound through my research and when I realized how well it fit in with my concept of turning negative language into positive I couldn’t resist taking the sound into after affects and creating this piece of motion graphics. The negative language is literally turning and explaining the positive aspect. NOTE: I did not produce the sound, only the motion graphics for it, thankyou to my friend Claire who played it on her phone for me to listen too. Also thankyou to the person who produced the sound (I tried to track you down for reference but was unable too.)

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Leeds University; Students new to printing

-Print
-Illustration
-binding
-Photographs

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Brief:A Group Project. To create a manual for students new to printing.

Solution: We created the information spread out over four manuals, each manual had its own personality and displayed the information in a unique, particular way based on four different font characters. We then choose to represent them in the CMYK colours, to relate it more to printing. The way the information is displayed reflects the characteristics of the font each individual book is typed in.

3rd Year Brief, Queensland University of Tech, Australia

-After effects
-motion graphics
-final cut pro

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Brief: Create a motion piece illustrating something about yourself.

Solution: A piece created to show off something that we all take for granted… Our feet. Inspiration gained from the fantastic Guinness ads

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D and AD brief; British Library

-Print
-Photographs

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Brief: The British Library wanted two interesting posters that reflect a quote based on the Library itself.

Solution: I created two visually impacting posters both engaging and strong containing natural colours, relaxing and calming to fit perfectly into the quiet Library atmosphere.

3rd Year Brief, Queensland University of Tech, Australia

-Motion Graphics
-after effects
-stop frame
-photography

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Brief: Create a motion piece of something personal to you.

Solution:I created a stop frame motion based on a favorite useful thing of mine. My lamp!

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River Canteen silver service restaurant, Brisbane Australia

-Website Click here to visit the website
-Backend for staff access using Drupal
-CMS
-html
-CSS
-flash

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Brief: The River Canteen wanted a website to promote all that they have to offer. It must be easily accessible for the staff to change the information and photos etc

Solution: I used the CMS Drupal to create a modern, elegant looking website with photo gallery’s and motion graphics.

River Canteen silver service restaurant, Brisbane Australia

-Print
-Photography
-Illustration

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Brief: To create a variety of flyers, advertising posters and newsletters for the river canteen with appropriate style

Solution: Using photography, subtle hues and tones with delicate font styles I created a large selection of flyers and newsletters that were distributed around the city of Brisbane

Variety of Logos created for clients such as Leeds Faculty of Engineering, Livv, RSPCA, Maverick Auto Products, IDAP (International Digital Arts Project)

-Logos

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Brief: To design each logo to represent the essence, core and tonal values of the each company/client.

Solution:Various shapes and typographic adjustments were applied to achieve the logos.